Skills

Core Skills & Expertise

Advanced SEO (AI-Era Search Optimization)

  • AI SEO – Optimizing websites for AI-driven search results (Google SGE, AI Overviews, ChatGPT-style answers)

  • AEO (Answer Engine Optimization) – Structuring content to win featured answers, snippets, and AI responses

  • GEO (Generative Engine Optimization) – Making brands discoverable inside AI tools and generative search platforms

  • Semantic SEO – Entity-based optimization, topical authority building, and intent mapping

  • Agentic SEO – Process-driven SEO using automation, workflows, and smart decision models

  • Topical Authority Frameworks – Pillar pages & content clusters for long-term rankings

  • Programmatic SEO – Scalable landing pages with clean structure and intent focus

  • Advanced Keyword Research – Search intent, zero-click searches, and untapped keywords

  • Competitor Gap Analysis – Reverse engineering top-ranking competitors

  • On-Page SEO – Content optimization, internal linking, schema, headings, UX signals

  • Technical SEO – Core Web Vitals, site speed, crawlability, indexing & logs analysis

  • Off-Page SEO – Authority building through high-quality, niche-relevant links

  • Local SEO & GEO Targeting – Location-based ranking and conversion optimization

Paid Advertising & Performance Marketing

  • Google Ads (Expert Level)

    • Search, Display, Performance Max, Shopping

    • Conversion tracking & GA4 integration

    • ROAS-focused campaign scaling

  • Facebook & Instagram Ads

    • Sales funnels, lead generation & retargeting

    • Lookalike & interest-based audiences

    • Creative testing and scaling strategies

  • TikTok Ads (Growth Focused)

    • Short-form conversion campaigns

    • Creative-first ad strategies

    • Scaling winning creatives for e-commerce

  • Cross-Platform Paid Strategy

    • Full-funnel ads (awareness → conversion → retention)

    • Budget optimization and data-driven decisions

Online Business Growth & Scaling

  • E-Commerce Growth Strategy

    • Shopify, Amazon, Daraz scaling

    • Conversion Rate Optimization (CRO)

    • Funnel optimization & upsell strategies

  • Lead Generation Systems

    • High-converting landing pages

    • CRM-ready tracking & attribution

    • Organic + Paid hybrid growth models

  • Brand Building & Authority Growth

    • Organic visibility + paid amplification

    • Trust signals, reviews, and social proof

  • Data-Driven Decision Making

    • GA4, Search Console, Hotjar, Pixels

    • User behavior analysis & optimization

Content & Creative Strategy

  • AI-Optimized Content Strategy

    • Human-first content (not AI-looking)

    • Helpful content aligned with Google EEAT

    • Answer-based and intent-driven writing

  • Short-Form Content for Ads

    • TikTok, Reels, Shorts ad creatives

    • Scroll-stopping hooks and CTAs

  • Content Automation & Workflows

    • Smart content planning with AI assistance

    • SOP-based execution for scale

Platforms, Tools & Tech Stack

  • Google Analytics 4 (GA4)

  • Google Search Console

  • Google Ads Manager

  • Meta Business Suite

  • TikTok Ads Manager

  • Ahrefs, SEMrush, Screaming Frog

  • Hotjar, PageSpeed Insights

  • WordPress, Elementor, Shopify

  • Canva, Adobe Photoshop

  • Slack, Trello, Notion

What I Actually Do Best

  • Rank websites in AI-powered search environments

  • Turn traffic into leads & sales

  • Scale paid ads without wasting budget

  • Build long-term organic authority, not temporary rankings

  • Grow online businesses, not just websites

  • Professional Experience

    Digital Marketing & SEO Specialist

    timekeepers.pk
    (Leading watch brand selling Casio, Obaku, Bigotti & more)

    • Managed Facebook Business Manager with low ad spend and high conversions

    • Created data-driven paid campaigns focused on sales, not vanity metrics

    • Improved ROAS through audience segmentation and creative testing

  • Big Bold Social Network (Contract-Based)

    • Delivered SEO and Paid Marketing projects across multiple niches

    • Planned and executed long-term growth strategies for organic and paid traffic

  • Fire Kamp (USA) – SEO & Content Marketing Strategist

    • Managed SEO, SEM, and content strategy end-to-end

    • Built high-authority backlinks using white-hat methods:

      • Guest posting

      • Email outreach

      • Expired domain 301 redirects

      • Profile and contextual link building

    • Designed semantic content outlines and topic clusters for writers

    • Performed deep competitor analysis (Top 10 SERP leaders)

    • Improved website speed and Core Web Vitals through technical SEO

    • Executed advanced keyword research to find untapped opportunities

    • Built pillar pages and cluster content to dominate search intent

    • Used performance tools:

      • Google Analytics

      • Google Search Console

      • Google Trends

      • Facebook Pixel

      • Hotjar

  • Paid Advertising & Growth Marketing

    Created and managed Google Ads & Facebook Ads campaigns for:

    • Brand awareness

    • Lead generation

    • E-commerce sales

    • Achieved 120%+ engagement growth through creative testing and audience refinement

      Experience with:

      • Conversion tracking

      • Funnel optimization

      • Retargeting & lookalike audiences

E-Commerce & Marketplace Expertise

  • Amazon & Daraz Product Hunting (data-driven niche research)

  • Product sourcing, listing optimization, and PPC ranking strategies

  • Owner of a live Daraz.pk store

  • Shopify store customization, CRO, and SEO optimization

  • Ran CPA campaigns for MaxBounty & ClickBank via Google Ads

  • Amazon Affiliate Marketing (content + paid traffic)

  • Instagram store growth using paid ads and organic strategies

Crypto & Market Analysis

  • Technical analysis using candlestick patterns

  • Market psychology & trend behavior

  • Fundamental analysis of crypto projects